The course provides an examination of the history, infrastructure, marketing, and social networking focusing on the strategic issues of digital business. A major focus relates to how businesses can successfully use digital technologies to achieve a comprehensive physical/digital competitive strategy. Students will depart the class with both academic and up-to-date applied knowledge including web design ability as well as understanding of how digital technologies are best utilized.
At the course conclusion students will:
At the course conclusion students will:
- Know the important technical issues (security, Web and Internet systems, payment mechanisms, design, etc.) as well as the non-technical aspects (strategy, marketing) of digital enabled business.
- Be able to create a comprehensive Internet-enabled business plan.
- Understand how technical and managerial skills are interwoven and be able to use basic Web design tool (WordPress). The purpose of learning these application tools is so the student can more fully understand the management and simple technical issues involved in creating and administering a “value added” business site.
- Gain a broad understanding of how web-enabled business has created new international business models across all industry sectors, introducing emerging innovative business models concepts such as IoT, Blockchain, and sharing economy.
- Further enhance virtual coordination team working skills through contributions through the development of the Digital Business Strategy Paper and its presentation.
