Taking a multidisciplinary approach to the fields of marketing and information economics, Dr. Lee’s research focuses on understanding information asymmetry in markets and organizations, as well as consumer decision-making processes in digital markets. Her research philosophy values developing externally valid research to bridge the academic-practitioner gap.
Her teaching expertise lies in digital marketing, platform business, retailing, marketing strategy, quantitative marketing, and marketing research.
She is very much enjoying her privilege to serve as an associate editor of Journal of Consumer Marketing.
She is working as the assistant professor of marketing while serving as the co-coordinator of MS in Global Marketing Management program, and the coordinator of BS in Management program at Boston University.
Her teaching expertise lies in digital marketing, platform business, retailing, marketing strategy, quantitative marketing, and marketing research.
She is very much enjoying her privilege to serve as an associate editor of Journal of Consumer Marketing.
She is working as the assistant professor of marketing while serving as the co-coordinator of MS in Global Marketing Management program, and the coordinator of BS in Management program at Boston University.
