Conceptual articles may disrupt the field of marketing: Evidence from a GPT-assisted study

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Jennifer J. Lee, Hyunuk Kim

arXiv, 2023

How do consumers choose offline shops on online platforms? An investigation of interactive consumer decision processing in diagnosis-and-cure markets

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Jennifer J. Lee, Zecong Ma

Journal of Research in Interactive Marketing, 2022

Multichannel presence, boon or curse?: A comparison in price, loyalty, regret, and disappointment

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Satadruta Mookherjee, Jennifer J. Lee, Billy Sung

Journal of Business Research, 2021

Suspecting service overprovisions: How market signals help restore personal control and reduce decision deferrals

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Subimal Chatterjee, Debi P. Mishra, Jennifer J. Lee, Sirajul A. Shibly

Journal of Consumer Marketing, 2021

Deliver knowledge or touch the mind? The effect of informational and emotional advertisement strategy on fashion sportswear brand attitude and recall

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Jennifer J. Lee, Leslie Davis Burns

Journal of Global Fashion Marketing, 2014