Multichannel presence, boon or curse?: A comparison in price, loyalty, regret, and disappointment


Journal article


Satadruta Mookherjee, Jennifer J. Lee, Billy Sung
Journal of Business Research, 2021

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APA   Click to copy
Mookherjee, S., Lee, J. J., & Sung, B. (2021). Multichannel presence, boon or curse?: A comparison in price, loyalty, regret, and disappointment. Journal of Business Research.


Chicago/Turabian   Click to copy
Mookherjee, Satadruta, Jennifer J. Lee, and Billy Sung. “Multichannel Presence, Boon or Curse?: A Comparison in Price, Loyalty, Regret, and Disappointment.” Journal of Business Research (2021).


MLA   Click to copy
Mookherjee, Satadruta, et al. “Multichannel Presence, Boon or Curse?: A Comparison in Price, Loyalty, Regret, and Disappointment.” Journal of Business Research, 2021.


BibTeX   Click to copy

@article{satadruta2021a,
  title = {Multichannel presence, boon or curse?: A comparison in price, loyalty, regret, and disappointment},
  year = {2021},
  journal = {Journal of Business Research},
  author = {Mookherjee, Satadruta and Lee, Jennifer J. and Sung, Billy}
}



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