Conceptual articles may disrupt the field of marketing: Evidence from a GPT-assisted study


Preprint


Jennifer J. Lee, Hyunuk Kim
arXiv, 2023

DOI: https://doi.org/10.48550/arXiv.2308.14724

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APA   Click to copy
Lee, J. J., & Kim, H. (2023). Conceptual articles may disrupt the field of marketing: Evidence from a GPT-assisted study. ArXiv. https://doi.org/ https://doi.org/10.48550/arXiv.2308.14724


Chicago/Turabian   Click to copy
Lee, Jennifer J., and Hyunuk Kim. “Conceptual Articles May Disrupt the Field of Marketing: Evidence from a GPT-Assisted Study.” arXiv (2023).


MLA   Click to copy
Lee, Jennifer J., and Hyunuk Kim. “Conceptual Articles May Disrupt the Field of Marketing: Evidence from a GPT-Assisted Study.” ArXiv, 2023, doi: https://doi.org/10.48550/arXiv.2308.14724.


BibTeX   Click to copy

@article{jennifer2023a,
  title = {Conceptual articles may disrupt the field of marketing: Evidence from a GPT-assisted study},
  year = {2023},
  journal = {arXiv},
  doi = { https://doi.org/10.48550/arXiv.2308.14724},
  author = {Lee, Jennifer J. and Kim, Hyunuk}
}





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