APA   Click to copy
Lee, J. J., & Burns, L. D. (2014). Deliver knowledge or touch the mind? The effect of informational and emotional advertisement strategy on fashion sportswear brand attitude and recall. Journal of Global Fashion Marketing. https://doi.org/10.1080/20932685.2013.878109

Chicago/Turabian   Click to copy
Lee, Jennifer J., and Leslie Davis Burns. “Deliver Knowledge or Touch the Mind? The Effect of Informational and Emotional Advertisement Strategy on Fashion Sportswear Brand Attitude and Recall.” Journal of Global Fashion Marketing (2014).

MLA   Click to copy
Lee, Jennifer J., and Leslie Davis Burns. “Deliver Knowledge or Touch the Mind? The Effect of Informational and Emotional Advertisement Strategy on Fashion Sportswear Brand Attitude and Recall.” Journal of Global Fashion Marketing, 2014, doi:10.1080/20932685.2013.878109.

@article{jennifer2014a,
  title = {Deliver knowledge or touch the mind? The effect of informational and emotional advertisement strategy on fashion sportswear brand attitude and recall},
  year = {2014},
  journal = {Journal of Global Fashion Marketing},
  doi = {10.1080/20932685.2013.878109},
  author = {Lee, Jennifer J. and Burns, Leslie Davis}
}