How do consumers choose offline shops on online platforms? An investigation of interactive consumer decision processing in diagnosis-and-cure markets


Journal article


Jennifer J. Lee, Zecong Ma
Journal of Research in Interactive Marketing, 2022

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APA   Click to copy
Lee, J. J., & Ma, Z. (2022). How do consumers choose offline shops on online platforms? An investigation of interactive consumer decision processing in diagnosis-and-cure markets. Journal of Research in Interactive Marketing.


Chicago/Turabian   Click to copy
Lee, Jennifer J., and Zecong Ma. “How Do Consumers Choose Offline Shops on Online Platforms? An Investigation of Interactive Consumer Decision Processing in Diagnosis-and-Cure Markets.” Journal of Research in Interactive Marketing (2022).


MLA   Click to copy
Lee, Jennifer J., and Zecong Ma. “How Do Consumers Choose Offline Shops on Online Platforms? An Investigation of Interactive Consumer Decision Processing in Diagnosis-and-Cure Markets.” Journal of Research in Interactive Marketing, 2022.


BibTeX   Click to copy

@article{jennifer2022a,
  title = {How do consumers choose offline shops on online platforms? An investigation of interactive consumer decision processing in diagnosis-and-cure markets},
  year = {2022},
  journal = {Journal of Research in Interactive Marketing},
  author = {Lee, Jennifer J. and Ma, Zecong}
}





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