Journal article
Journal of Research in Interactive Marketing, 2022
APA
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Lee, J. J., & Ma, Z. (2022). How do consumers choose offline shops on online platforms? An investigation of interactive consumer decision processing in diagnosis-and-cure markets. Journal of Research in Interactive Marketing.
Chicago/Turabian
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Lee, Jennifer J., and Zecong Ma. “How Do Consumers Choose Offline Shops on Online Platforms? An Investigation of Interactive Consumer Decision Processing in Diagnosis-and-Cure Markets.” Journal of Research in Interactive Marketing (2022).
MLA
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Lee, Jennifer J., and Zecong Ma. “How Do Consumers Choose Offline Shops on Online Platforms? An Investigation of Interactive Consumer Decision Processing in Diagnosis-and-Cure Markets.” Journal of Research in Interactive Marketing, 2022.
BibTeX Click to copy
@article{jennifer2022a,
title = {How do consumers choose offline shops on online platforms? An investigation of interactive consumer decision processing in diagnosis-and-cure markets},
year = {2022},
journal = {Journal of Research in Interactive Marketing},
author = {Lee, Jennifer J. and Ma, Zecong}
}