Digital Marketing


With CEU students on the last day of the digital marketing class in 2024
With CEU school of business faculty members in Madrid in 2024
With CEU school of business faculty members in Madrid in 2019
Addressing Ana’s question
This course is developed for a 5-day intensive session on digital marketing designed for freshmen at CEU San Pablo University in Madrid, Spain. This course is taught once every year.

Course Topics:
  • Marketing: What is marketing and why is it important?
  • Digital marketing: What are the concepts and techniques of digital marketing?
    • Search engine marketing: How to make our brand “pop” when customers search for products online. 
    • Email marketing: How to create well-delivering email messages to current and prospective customers.
    • Social media marketing: How to make the best use of earned media. 



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