This course is developed for a 5-day intensive session on digital marketing designed for freshmen at CEU San Pablo University in Madrid, Spain. This course is taught once every year.
Course Topics:
Course Topics:
- Marketing: What is marketing and why is it important?
- Digital marketing: What are the concepts and techniques of digital marketing?
- Search engine marketing: How to make our brand “pop” when customers search for products online.
- Email marketing: How to create well-delivering email messages to current and prospective customers.
- Social media marketing: How to make the best use of earned media.
